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Really Real

August 10, 2003

Gallery 312, 2003

Really Real was Cream Co.’s first exhibition outside of the studio where we took an improvisational approach to producing an exhibition, organizing the project like a game of telephone, bucking a traditional curatorial approach to an exhibition and a traditional solo-artist approach to making art. The resulting exhibit included over 90 artists within a flexible/improvisational framework we created, but ultimately did not control. We converted a large gallery space into three distinct rooms: a Museum Room, a Library and a Gift Shop. Everyone and anyone was welcome to include artwork, although we established loose parameters about which “room” was most appropriate for each offered piece.